Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino by Joel Derksen

Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino

by Joel Derksen

Client: Studio Otherness

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino

Kuputuhi Pukapuka: Ko Artem Luxury Watch Straps he hoahoa kōhanga i hangaia mō ngā whitiki wati mā ngā kaikohi. Ka retireti atu te uwhi o waho hei whakaatu i te pouaka o roto he kirikōrero rehu, ka tuwhera i te taha mā tētahi hipoki tāpiri. Ka pupuri tētahi whakauru puehu i te whitiki kia mau tonu tōna tūnga. Ko te āhua pōhatu, whakairo hoki e whakanui ana i ngā tapa koi me te tino tika o te hangahanga. Ko te tā konea me ngā pepa mā, mangu-kikorangi hoki e homai ana i tētahi āhua whakapaipai, hangarau anō hoki. I hangaia te hanganga kia mārama ai te whakaatu i te hua i te wā e wetewetehia ana i tōna pouaka.

The Recognition

About the A' Design Award Parahi

Ko Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Artem Luxury Watch Straps Whakamahinga Matua: Kōhanga Rino i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue