Temptress Moon Ngā Mahi Matua: Ataata Waiata by Fong Lok Kee Rocky

Temptress Moon Ngā Mahi Matua: Ataata Waiata by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.

RinoKiriata· 2022

Temptress Moon Ngā Mahi Matua: Ataata Waiata

by Fong Lok Kee Rocky

Client: Pandora band

A' Design Award Rino Winner in Kiriata Category

17,750

Verified Award Winner

Verify Award Status for #139505

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Temptress Moon Ngā Mahi Matua: Ataata Waiata

Kuputuhi Pukapuka: Ko Temptress Moon he ataata waiata pouaka whakaata i hangaia mō tētahi waiata e pā ana ki te āhua o te urupare a te tangata i ngā wā uaua. E whakaatu ana te ataata i tētahi ao raruraru, kei reira ngā tāngata ahua rerekē e honohono ana, e kanikani ana, e whiwhi kaha ana i te taha o tētahi ki tētahi. Ko ngā tauira mata, māia hoki e whakaatu ana i te wā pakeke, engari ko ngā tae kaha, kanapa hoki e kawe ana i te wairua pai. I hangaia te ataata ki te Adobe After Effects me te Photoshop. I whakamahia ngā papa toru-ahuahanga me tētahi konae āwhina hei hanga i te ariā mokowā. E rere ana te ataata i te 25 whitiata ia hēkona i roto i te hōputu 1920 x 1080. Ko te whāinga kia whakaara ake i ngā kaimātakitaki, ā, kia tautoko i te taurite o te oranga.

The Recognition

About the A' Design Award Rino

Ko Temptress Moon Ngā Mahi Matua: Ataata Waiata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Temptress Moon Ngā Mahi Matua: Ataata Waiata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Temptress Moon Ngā Mahi Matua: Ataata Waiata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora