Stadium SC Freiburg Te Punaha Rapu Ara by Thomas Geissert

Stadium SC Freiburg Te Punaha Rapu Ara by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Stadium SC Freiburg Te Punaha Rapu Ara

by Thomas Geissert

Client: Teamgeissert

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #139533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg Te Punaha Rapu Ara

Ko te whainga ko te hanga i tetahi punaha me tona ake tuakiri me te taketake ka haere ki tua atu. Ko te hanganga o te whare tapere hou o SC Freiburg he ahua taketake orthogonal me te tuanui orthogonal. Me tautoko te kaupapa arataki o te hoahoa hoahoanga, ki te hanga i tetahi anga hanga tuakiri. Ko te punaha rapu huarahi me te whakatakotoranga hou e whakaatu ana i a ia ano he reo marama te ahua. Ka mihi, ka whakamohio atu ki nga manuhiri me nga kaiwhaiwhai i te waahi o waho (te waka waka, te tuunga pahi, te taramu), ka arahi ia ratou ki nga tomokanga me te whare tapere ma te hikoi ki nga nohoanga.

The Recognition

About the A' Design Award Rino

Ko Stadium SC Freiburg Te Punaha Rapu Ara te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Stadium SC Freiburg Te Punaha Rapu Ara he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Stadium SC Freiburg Te Punaha Rapu Ara mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT