GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua by Alex King

GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua by Alex King is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2022

GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua

by Alex King

Client: Alex King

A' Design Award Parahi Winner in Whakairoiro Category

12,357

Verified Award Winner

Verify Award Status for #139741

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua

He hoahoatanga whakaahua matua tēnei i hangaia mō te tuhuratanga tuarua tekau o te Whakawhitinga o te Whakaurunga o te Roopu Toi Whakaahua o Hong Kong (GAAHK). Ko te whakaahua e ahu mai ana i te whakaranu mangumangu matihiko, i tukurua neke atu i te kotahi rau wā kia tutuki ai he whakatakotoranga tōkeke o te wāhi pai me te wāhi kore. E tohu ana te āhua ki tētahi kaimahi toi e ranu ana i ngā tae kanapa mō ngā mahi tā. Kua whakarōpūhia te hoahoatanga kia noho hei whakaahua matihiko, he papa tohu, he pukapuka kōrero, he kāri pōwhiri, he taonga mahara, me tētahi matapiki. Ko te uho o te pukapuka kōrero e whakamahi ana i te paparanga UV-ā-wāhi me te kiriata hiriwa me te kōura, nā reira ka taea te rongo ā-ringa i te mata.

The Recognition

About the A' Design Award Parahi

Ko GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King