Buenandanza Te Uku Whakapaipai Hinu Oriwa by Antonio Cuenca

Buenandanza Te Uku Whakapaipai Hinu Oriwa by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Buenandanza Te Uku Whakapaipai Hinu Oriwa

by Antonio Cuenca

Client: Buenandanza

A' Design Award Parahi Winner in Takai Category

10,483

Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Te Uku Whakapaipai Hinu Oriwa

He hoahoa uku mō te hinu oriwa a Buenandanza. E rua ngā kiri o te ipu: he karaehe pouri-kikorangi hōhonu me tētahi tapa pepa mā e karapoti ana i te ipu. Ko te tae kikorangi pouri e hono ana ki te marino, ā, ko te tapa mā whai whakatakotoranga e homai ana i tētahi āhua taiao. Ko ngā tohu porowhita me te tapatoru, i whakamahia mā te tā kōura, e whakamahara ana ki te rau oriwa koi me te oriwa hōpara. Ko ngā āhua porotaka me te karaehe matotoru e whakaatu ana i te kounga. Ko te karaehe pouri kore-mārama e ārai ana i te māramatanga, ā, e āwhina ana ki te tiaki i te hinu. Ka whakaotihia te ipu iti, kaha hoki e tētahi tāpiri kore-tāheke, kore-whakakīhia anō.

The Recognition

About the A' Design Award Parahi

Ko Buenandanza Te Uku Whakapaipai Hinu Oriwa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Buenandanza Te Uku Whakapaipai Hinu Oriwa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Buenandanza Te Uku Whakapaipai Hinu Oriwa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.