Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete by Mutian Yu

Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete

Kuputuhi Pukapuka: Ko Smashy he pukoro hēki tiakarete e rite ana ki te āhua o te hama. Ko te hoahoa e hono ana i te āhua o te hama ki te āhua o te hēki, nō reira ka rite hoki te pukoro ki te hēki whai kāwai. Ka taea a Smashy te wāwāhi i ngā wāhi katoa. Ka puta atu ngā rare, hei homai i tētahi wā ohorere. Ko te whakaranu i roto e mau ana i ngā tiakarete, ngā karaka, ngā rare kāwiwi me ngā rare pakeke. E 155 mai i te 183 ki te 76 mirimita te nui o te pukoro, ā, kua hangaia mai i te kirihou. Ko te whāinga o Smashy he whakahou i te tikanga tawhito o te wāwāhi hēki tiakarete, me te whakangahau ake i te kai maramara.

The Recognition

About the A' Design Award Rino

Ko Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Smashy Mahi Tuatahi: Te Whakapaenga Hēki Tiakarete mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu