Hiriwa Takai · 2022
Proshot Coffee Te Kete
- A' Design Award Hiriwa 2022 in Takai
- CLIENT: Proshot Coffee
- Estimated Number of Design Views: 39,283
- Verification code 00AB805FEF · Verify this award
Colors
About Proshot Coffee Te Kete
E whakaatu ana te kaupapa i te tukanga o te hanga kawhe mai i te whakato ki te whakaatu i te hua. Ko te hanga o enei roroa pohewa me a ratou taputapu haereere he tautoko i te taiao me te mohio o nga kaihoko ki nga waahanga uaua o te mahi kawhe, me te tautoko i nga tangata e whakapau kaha ana ki te hanga i tenei hua kaore e kitea. Ko enei tohu kawhe hurihuri e tohu ana ki te tamaiti o roto o te tangata me tona ao pohewa. Ka mahia te whakaahua ki te tikanga peita wai. Ma te whakamahi i nga waahanga kanapa i roto i te tikanga tuhi ka kitea ake nga kete.
About the A' Design Award Hiriwa
Ko Proshot Coffee Te Kete te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Proshot Coffee Te Kete he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Proshot Coffee Te Kete he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
- Dimensions & Packaging
- 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm - Tags
- Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
- Production Technology
- In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic). - Design Challenge
- Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
- Research
- Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter. - Inspiration
- The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
- Project Duration
- The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
- Operation Flow
- 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc. - Patents
- PROSHOT COFFEE Co.
©® 2022 - Image Credits
- Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani
