Khedr El Attar Waitohu Umanga nā Nour Shourbagy

Ko te hoahoa Khedr El Attar Waitohu Umanga nā Nour Shourbagy he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2022

Khedr El Attar Waitohu Umanga

nā Nour Shourbagy

Kiritaki: Khedr el Attar

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139930

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Khedr El Attar Waitohu Umanga

Ko Khedr El Attar he waitohu umanga i hangaia mō tētahi kaihokohoko rawa taiao, māori hoki, i whakaūngia ki Cairo i te tau 1945. Ka honoa e te kaupapa nei tētahi rautaki waitohu ki tētahi pūnaha ataata e whakaatu ana i te tūranga hou o te waitohu. Ka mau tonu i te waitohu te tūnga o Khedr El Attar hei pūtake mō ngā taonga taiao me ngā taonga māori. Ka whakaraupapa te pūnaha ataata i te pakihi ki ngā wehenga matua e toru: te rongoā taiao, te ātaahua māori me ngā hua kai. Ka whakaoti te hoahoa kōpaki me ngā aratohu waitohu i te pūnaha, e hono ana i te mātāpono tawhito o te tauhokohoko ki tētahi whakaaturanga hou.

Te Whakamihi

Mō te A' Design Award Rino

Ko Khedr El Attar Waitohu Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Khedr El Attar Waitohu Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Khedr El Attar Waitohu Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tūtohu: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Whakaaweawe: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Roanga o te Kaupapa: The project started in March 2020 in Cairo and finished in 2021
Ngā Mema o te Rōpū: Omnia Magdy Photographer

Pānuitia te Pānui Pāpāho

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