Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari by Wallrus Design Studio

Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
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Colors

The Design

About Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari

Ko te Tuhinga Pukapuka: Ko Rooeein he hoahoa whakakopaki mō ngā tātari hau me te hinu waka. Ka whakamahia e te whakakopaki tētahi kāhui tae kākāriki me te āhua o te rau. Ko te rau e pā ana ki te taiao, ā, ko ngā rau e āwhina ana ki te horoi i te hau, he rite tonu ki te tātari e horoi ana i te hau mō te miihini. I ahu mai te ariā ataata matua i te āhua o tētahi huarahi e whakawhiti ana i waenga i tētahi ngahere kōpapa, ā, nā taua āhua anō i whakaahua te tuakiritanga waitohu tae rerekē. Ka āwhina te hoahoa kia rere kē te hua i roto i te taiao toa. I whakamahia hoki te ariā rau puta noa i ngā rauemi hokohoko me te whakatairanga a te waitohu.

The Recognition

About the A' Design Award Parahi

Ko Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Rooeein Ko te Mahi Matua: Te Whakakopaki Tātari i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar