Buddy Workwear Mahi Matua: Tuakiri Waitohu by Pilotfisch GmbH and Co. KG

Buddy Workwear Mahi Matua: Tuakiri Waitohu by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

HiriwaPānui Hokohoko· 2022

Buddy Workwear Mahi Matua: Tuakiri Waitohu

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award Hiriwa Winner in Pānui Hokohoko Category

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Verified Award Winner

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Colors

The Design

About Buddy Workwear Mahi Matua: Tuakiri Waitohu

Buddy Workwear he tuakiri waitohu i hangaia mō tētahi kaihanga kākahu mahi i Tiamana. Ko te ingoa Buddy te pūtake o te tuakiri, ā, i ahu mai i te ingoa kamupene o mua. Ko te kikorangi pōuri te tae matua, e whakaari ai i ngā hua me ngā whakaahua, i te wā ka whakamahia te kikorangi mārama hei tae whakanui, tae whakamiharo hoki. Ka whakakī tētahi tae i tērā atu, pēnei i ngā hoa. Ko te momotuhi mārama me ngā kupu ngāwari e tautoko ana i te āhua tōtika o te waitohu. Ka whakamahia te tuakiri ki ngā puka whakaputa, he paetukutuku, he ataata me tētahi kaupapa pāpāho pāpori.

The Recognition

About the A' Design Award Hiriwa

Ko Buddy Workwear Mahi Matua: Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Buddy Workwear Mahi Matua: Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Buddy Workwear Mahi Matua: Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster