Shadlee Te Mahi Matua: Kōpaki Wai Huarākau by Mohammadreza Eslamparast

Shadlee Te Mahi Matua: Kōpaki Wai Huarākau by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2022

Shadlee Te Mahi Matua: Kōpaki Wai Huarākau

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Hiriwa Winner in Takai Category

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Colors

The Design

About Shadlee Te Mahi Matua: Kōpaki Wai Huarākau

Ko Shadlee he raupapa kōpaki wai huarākau i hangaia mō ngā reka huarākau e waru, tae atu ki te pāināporo, te manako me te heri kawa. Ko ia pouaka he 45 mm te whānui, he 45 mm te hōhonu, he 130 mm te teitei. Ka tāia ā-ringa ngā whakaahua i runga i te momo cubism, kātahi ka matawaihia ka whakaotia ki runga rorohiko. Ka whakamahia ngā tae papatahi nā te mea kāore te tikanga tā flexography e whakaae ki ngā panonitanga tae. Ka whakaatuhia e ia kōpaki tētahi kanohi pohewa me ngā taipitopito pēnei i ngā rau, ngā huarākau, ngā taonga puoro, ngā mea hākinakina rānei. Ko te tae o ia kōpaki e hono ana ki tōna reka.

The Recognition

About the A' Design Award Hiriwa

Ko Shadlee Te Mahi Matua: Kōpaki Wai Huarākau te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shadlee Te Mahi Matua: Kōpaki Wai Huarākau he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shadlee Te Mahi Matua: Kōpaki Wai Huarākau he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.