Primary Residence Waitohu Waahi Nui by Tianzhen Huang

Primary Residence Waitohu Waahi Nui by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Primary Residence Waitohu Waahi Nui

by Tianzhen Huang

Client: Evleen

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Waitohu Waahi Nui

Ko Primary Residence he pūnaha tuakiri ataata mō tētahi waitohu maha-mata. I tīmata te kaupapa hei rangahau tā momo reta e hono ana i te ahua o te kaupapa Bauhaus ki ngā hanga hoahoanga arorangi. Ko te waitohu ka tūāpapa ki te tohu Hainamana Ju, e tohu ana i te wāhi noho, ā, e mau ana i ngā rārangi e toru i ngā tae matua, te whero, te kōwhai me te kikorangi. Ko te ingoa Primary Residence e pā ana ki ēnei tae me te tikanga o te kāinga i tēnei wā o te wehenga. Ka whakamahia te tuakiri ki tētahi pukapuka pānui, tētahi kāri pakihi me tētahi rōpū taonga tuhituhi kua tāia ki runga i te pepa whakaahuahia.

The Recognition

About the A' Design Award Rino

Ko Primary Residence Waitohu Waahi Nui te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Primary Residence Waitohu Waahi Nui he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Primary Residence Waitohu Waahi Nui mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang