Half Production Ko Te Tohu Tohu by Chin Hock Cong

Half Production Ko Te Tohu Tohu by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2022

Half Production Ko Te Tohu Tohu

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production Ko Te Tohu Tohu

Ko te Half Production he whare whakaahua me te whare whakaataata. Ko te toenga o te rama me te atarangi he mea e rapu tonu ana ratou. I tenei wa, ka rite ano tenei ki to raatau whakaaro mo te oranga. Ko te kapo i te taurite i waenga i te haurua me te ki tonu he rite tonu ki te ngakau whakaiti me te pupuri i te ako, te taurite i waenga i te mahi me te mahi auaha. Ko te tohu he mea whakaawe i te mahi o te ringihanga wai. Ina ki tonu te karaihe, karekau he waahi hei whakapai ake. Ko te mahi o te ringihanga wai te ahua he mea e whaia ana e matou. Kia haehaa, kia ako tonu.

The Recognition

About the A' Design Award Parahi

Ko Half Production Ko Te Tohu Tohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Half Production Ko Te Tohu Tohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Half Production Ko Te Tohu Tohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021