Enable Change Tuakiri Waitohu nā Squared

Ko te hoahoa Enable Change Tuakiri Waitohu nā Squared he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2022

Enable Change Tuakiri Waitohu

nā Squared

Kiritaki: Isabelle Laporte

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

13,866

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #140542

Tūhura Ināianei Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Enable Change Tuakiri Waitohu

Ko Enable Change he tuakiri waitohu i hangaia mō tētahi tangata ngaio e mahi ana i te whakahaeretanga o te panoni. Ka whakamahia e te tuakiri he huarahi whakaiti, he whakakotahitanga momotuhi maia me te tae kanapa kotahi. Ko te tohu waitohu e hono ana i nga reta timatanga I me te L ki te tohu o te mutunga kore, e tohu ana i te whakaurunga. I tīpakohia nga momotuhi kia whakaatu i te panoni, me nga hanga e whanake ana me nga whitinga mania i waenga i nga rārangi matotoru me nga mea angiangi. Kua whakaitihia te huinga tae, ā, he papatahi te ahua whakairoiro. Ko te hoahoa me te whanaketanga i tata rua marama e roa ai i te tau 2021.

Te Whakamihi

Mō te A' Design Award Rino

Ko Enable Change Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Enable Change Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Enable Change Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tūtohu: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Hangarau Whakanao: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Wero Hoahoa: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Rangahau: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Whakaaweawe: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Roanga o te Kaupapa: The design and development of this brand identity took around 2 months in 2021.
Rerenga Mahi: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Ngā Mema o te Rōpū: Creative Director - Yana Okoliyska