Biblioteche di Roma Tuakiri Waitohu by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
KouraWhakairoiro· 2022
Biblioteche di Roma Tuakiri Waitohu
Client: Sistema Biblioteche di Roma
A' Design Award Koura Winner in Whakairoiro Category
- 93,651
- Verified Award Winner
- Verify Award Status for #140666
The Design
About Biblioteche di Roma Tuakiri Waitohu
Ko Biblioteche di Roma he tuakiri waitohu i hangaia mō te whatunga whare pukapuka tūmatanui o te tāone o Rōma. Ko tēnei tuakiri he tohu i te huritau rua tekau mā rima o te pūnaha whare pukapuka, ā, ko tōna whāinga he whakaatu i te auahatanga me te wātea ki te katoa. I whakaatuhia e te moko tawhito he pukapuka kua kati e takoto ana ki tōna taha. Ko te tohu hou he pukapuka tuwhera, ka taea hoki te pānui hei reta tuatahi o te ingoa. He mā, he matua te tohu whakairoiro. Ka whakamahia te tuakiri ki te pūnaha tuhinga tari, ki ngā pānga matihiko, ki te whakatairanga, ki ngā pāpāho o waho me ngā tohu ārahi.
The Recognition
About the A' Design Award Koura
Ko Biblioteche di Roma Tuakiri Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Biblioteche di Roma Tuakiri Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Biblioteche di Roma Tuakiri Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
