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About Puer Pānui Whakaahua Raraunga by Evan Chen

About Puer Pānui Whakaahua Raraunga by Evan Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


RinoWhakairoiro· 2026

About Puer Pānui Whakaahua Raraunga

by Evan Chen

A' Design Award Rino Winner in Whakairoiro Category

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The Design

About About Puer Pānui Whakaahua Raraunga

Ko About Puer he huinga pānui whakaahua raraunga mō te tī Pu'er, he tī i takea mai i te rohe o Yunnan i Haina. Ko te rahi o ia pānui he 500 mā te 700 mitamano. Kei tēnei raupapa e whakaatuhia ana ngā momo o te rākau tī Pu'er, ōna āhuatanga taiao, te kanorau koiora me ngā rohe i takea mai ai. Ka whakamāramahia ngā mahi a te tī Pu'er mai i ngā tirohanga koiora me te matū. Mā te kupu, te whakairoiro, te tūtohi me te whakaahua e whakamāmā ai ngā raraunga uaua ki tētahi hanganga mārama. Ko te whāinga he āwhina i te marea ki te ako i ngā kaupapa taketake o te tī, me te tohatoha i te ahurea tī o Haina ki tētahi hunga whānui ake.

The Recognition

About the A' Design Award Rino

Ko About Puer Pānui Whakaahua Raraunga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko About Puer Pānui Whakaahua Raraunga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a About Puer Pānui Whakaahua Raraunga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging
Poster: 500mm*700mm
Tags
Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology
The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge
Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research
The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration
The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration
between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow
To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members
Evan Chen
Min Fang
Fan Zhang
Image Credits
Evan Chen

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