Designthinkers Ngā Rauemi Huihuinga by Liying Wang

Designthinkers Ngā Rauemi Huihuinga by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2023

Designthinkers Ngā Rauemi Huihuinga

by Liying Wang

Client: Academy of Art University

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Designthinkers Ngā Rauemi Huihuinga

Ko te whāinga ko te hanga rauemi huihuinga tino pai e hāngai ana ki te kaupapa-ā-tau. He rite te ao hoahoa ki te poripori, kei reira ka whakatere ngā kaihoahoa i ngā ara matatini, ka tūtaki i ngā ara hē, i ngā otinga ohorere, me ngā rohe kāore anō kia tūhuratia. E whai ana a Liying Wang ki te whakamahi i te poripori hei tohu waitohu mō ngā uauatanga o te haerenga hoahoa. Mā tēnei huarahi, ka whakaarohia te hoahoa matatini me te tukanga auaha, e whai ana ki te whakaohooho i ngā whakaaro ōrite i roto i te hunga whakarongo.

The Recognition

About the A' Design Award Parahi

Ko Designthinkers Ngā Rauemi Huihuinga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Designthinkers Ngā Rauemi Huihuinga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Designthinkers Ngā Rauemi Huihuinga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang