Stamatakis Bakery Whakahōu Waitohu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2023
Stamatakis Bakery Whakahōu Waitohu
Client: Stamatakis
A' Design Award Koura Winner in Takai Category
- 55,294
- Verified Award Winner
- Verify Award Status for #141269
The Design
About Stamatakis Bakery Whakahōu Waitohu
He ritokapa o ngā tohutao tūturu me ngā mahara o tētahi kāinga. Inā ka tūtaki ngā kai tunuāhuru e arohaina nuitia ana ki te tikanga, te kaiwhakaatu i te reka me te tikanga o te harikoa, ko te āhua wahine tonu e puta mai ana ki te hinengaro. Ko ngā reka tūturu o Eugenia, e kawe mai ana i ngā mahara kare-ā-roto, ngā tohutao mahi-ā-ringa o te tikanga! He rite a Eugenia ki tētahi ritokapa, kāhore e ōrite, kāhore i tangohia mai i tētahi kōpae. Kāore he kōpae mō Eugenia nō te mea ko ia te āhua o te whaea.
The Recognition
About the A' Design Award Koura
Ko Stamatakis Bakery Whakahōu Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Stamatakis Bakery Whakahōu Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Stamatakis Bakery Whakahōu Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm - Tags
- Rebranding, packaging design, bakery
- Production Technology
- The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. - Design Challenge
- The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way. - Research
- There was no research for this project
- Inspiration
- It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
- Project Duration
- he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
- Operation Flow
- All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
- Patents
- No Patents
- Team Members
- creative director: Antonia Skaraki
art director: Andreas Deskas - Image Credits
- Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
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