Pet Pet Ngā Hua Waitohu by Antonia Skaraki

Pet Pet Ngā Hua Waitohu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Pet Pet Ngā Hua Waitohu

by Antonia Skaraki

Client: Pet Pet

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #141273

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet Ngā Hua Waitohu

Ko tēnā tangata, ko tēnā kararehe kāinga hoki, he tuakiri tōnā ake, he huānga motuhake, he āhuatanga ake tōnā. Ko ia kararehe kāinga, he āhua tōnā ake, he wairua, he kare-ā-roto, me ngā hiahia. Mā te wairua pāpori māmā, ngā rārangi māmā, ngā āhua, ngā hoahoa, me ngā whakaahua mōhiohio, i hanga ai te hoahoa i te tohu o tētahi whanaungatanga e kī ana i te aroha. Nā ngā kare-ā-roto i ārahi i te hoahoa kia whakaritea te whakaaturanga o tētahi wā, me te hanga i tōna tohu, i tōna tuakiri. E haere ana te hoahoa i roto i ngā tikanga o te toi pop, nā te mea ko te māmā hoki tōna tohu motuhake.

The Recognition

About the A' Design Award Hiriwa

Ko Pet Pet Ngā Hua Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pet Pet Ngā Hua Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pet Pet Ngā Hua Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)