Zhi Hou Momo Tarapi A Hainamana Baijiu by Xiongbo Deng

Zhi Hou Momo Tarapi A Hainamana Baijiu by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Zhi Hou Momo Tarapi A Hainamana Baijiu

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award Hiriwa Winner in Takai Category

25,814

Verified Award Winner

Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Momo Tarapi A Hainamana Baijiu

He Baijiu Hainamana whakaahuru citrus tenei ko "Zhi Hou". I Yunnan, Haina, ka huri nga tangata ki te mahi tiritiri pai hei baijiu. Ko te tauwehenga rauemi mata o tenei hua kua tae ki te taumata o te 20 pauna citrus e hanga ana i te pauna Baijiu, na reira ka taea te hoko i roto i te rahinga iti.in te hanga i te pounamu ki te ahua poipoi, ka hangai i nga pupuhi koretake i nga pokohiwi o te pounamu, kia kore ai te ahua e ahua mokemoke. Ko te ahua o te potae pounamu, ka whakatauira tika te kaihoahoa i nga manga o te citrus, i te wa i whakauruhia ai te pounamu ki roto i te putea karaka, ka kitea te potae pounamu.

The Recognition

About the A' Design Award Hiriwa

Ko Zhi Hou Momo Tarapi A Hainamana Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhi Hou Momo Tarapi A Hainamana Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhi Hou Momo Tarapi A Hainamana Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team