Anlan Branding Waitohu Umanga by Haiwen Yang

Anlan Branding Waitohu Umanga by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2023

Anlan Branding Waitohu Umanga

by Haiwen Yang

Client: Anlan

A' Design Award Rino Winner in Whakairoiro Category

9,732

Verified Award Winner

Verify Award Status for #141858

View at A' Design Award Press Release Award Badge

Colors

The Design

About Anlan Branding Waitohu Umanga

He waitohu umanga a Anlan i hangaia mō tētahi kaipupuri hanga āhua ātaahua. I hoahoatia te waitohu kia mōhiotia tonu puta noa i ngā momo whakamahinga rerekē. He koki porowhita ngāwari tā te momotuhi, ā, ka noho ngāwari, mā hoki ngā puna reta whānui. Ko tētahi tauira puawai i ahu mai i te reta A e pā ana ki te whakaaro o te ātaahua, ā, ko tētahi tapahanga tino tika i te reta A e hono ana i te hangarau ki te aro nui. Ko te tae waiporoporo te tae matua o te umanga. Ka whakamahia te waitohu ki ngā pūnaha tuhituhi me te takotoranga rīpene, ā, ka tautokona e ngā aratohu kia ōrite tonu te whakamahinga.

The Recognition

About the A' Design Award Rino

Ko Anlan Branding Waitohu Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Anlan Branding Waitohu Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Anlan Branding Waitohu Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensions & Packaging: The coordinated images were applied to all physical stationery system and package system.
Tags: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Production Technology: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Design Challenge: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Research: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiration: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Project Duration: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Operation Flow: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patents: Shenzhen Baselab Technology Ltd.
Team Members: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Image Credits: Shenzhen Baselab Technology Ltd.