Meer Ko Te Whakakai Kawhe Inamata by Masoud Najafi Amirkiasar

Meer Ko Te Whakakai Kawhe Inamata by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Meer Ko Te Whakakai Kawhe Inamata

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Ko Te Whakakai Kawhe Inamata

Ko te hoahoa taapitanga o te hua hou-ki-te maakete ehara i te mea mo te toi hoahoa anake engari mo te toi mohio ki nga kaihoko & #039; hinengaro me te tu i runga i nga whata ki te whakataetae. Ma te maumahara ki enei ahuatanga, kua tangohia e te hoahoa whakakakahu Meer te kakano hua whakamutunga hei tauira hei whakahihiko me te whakauru i nga whakaaro katoa o te hunga aroha kawhe. Ano hoki, ko te whakatakotoranga me te rahi momotuhi rereke ka whai waahi nui ki te kukume i nga kaihoko ki te hua. I hangaia tenei hoahoa me te tumanako kia nui te whakarereketanga o te papa inu o nga toa.

The Recognition

About the A' Design Award Parahi

Ko Meer Ko Te Whakakai Kawhe Inamata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Meer Ko Te Whakakai Kawhe Inamata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Meer Ko Te Whakakai Kawhe Inamata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020