Givenery Garden Te Kōpaki Kirīmi Ringa by Huizi Tian

Givenery Garden Te Kōpaki Kirīmi Ringa by Huizi Tian is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Givenery Garden Te Kōpaki Kirīmi Ringa

by Huizi Tian

Client: Shero Ching

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #141927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden Te Kōpaki Kirīmi Ringa

Ko Givenery Garden he hoahoa kōpaki mō tētahi huinga e toru nga kirīmi ringa e rerekē ana ō rātou pānga me nga kakara. Kei roto i te huinga he pouaka koha, e toru nga pouaka takitahi me e toru nga ngongo konumohau. Ka whakamahia e te pouaka koha tētahi hanganga taupoki me te tūāpapa e whakauru atu ai i tētahi ngākau whakanui ki te wā whakatuwhera. Ko te tā kāri mā me te paparanga pāwhiri e tiaki ai i te tae o nga whakaahua whakamārama. Ka whakakotahi nga whakaahua whakamārama i nga āhuatanga tipu pēnei i te rohi, te retimatapua, te kōrari me te sāipara ki tētahi momo taatai reta serif whakaataahua. Ko nga tae pōuri e tautoko ai i te wairua marino o nga hua whakakakara.

The Recognition

About the A' Design Award Parahi

Ko Givenery Garden Te Kōpaki Kirīmi Ringa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Givenery Garden Te Kōpaki Kirīmi Ringa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Givenery Garden Te Kōpaki Kirīmi Ringa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.