Prakrishi Te Pūhera Miere by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2023
Prakrishi Te Pūhera Miere
by Vishal Vora
Client: Prakrishi
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #141936
The Design
About Prakrishi Te Pūhera Miere
He hoahoa pūhera a Prakrishi mō tētahi kohinga miere e ono ngā hā rerekē. Ka whakawhānui te kohinga nei i tētahi waitohu kua tū kē, me te pupuri i tōna āhua ngāwari me te whakamahi ohaoha i te wāhi mā. Ko tētahi tohu ā-toi i ahu mai i ngā parirau pī te tino rauemi ataata. Mā te tohu nei ka whai tuakiri motuhake te kohinga miere, ā, ka āwhina hoki i ngā kaihoko ki te wehewehe i ngā hā e ono i runga i te pae hoko. Ka riringihia ia miere ki roto i tētahi pounamu karāhe, 180 mitamano te teitei, 100 mitamano te whānui. Ka tāia te tapanga o te pounamu me te uhi o te taupoki ki te pepa mā māori whai kakano.
The Recognition
About the A' Design Award Hiriwa
Ko Prakrishi Te Pūhera Miere te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Prakrishi Te Pūhera Miere he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Prakrishi Te Pūhera Miere he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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