Heivy Te Kōpaki Inu Collagen by Jessica Yang - WeBranding Global

Heivy Te Kōpaki Inu Collagen by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Heivy Te Kōpaki Inu Collagen

by Jessica Yang - WeBranding Global

Client: WeBranding Global

A' Design Award Parahi Winner in Takai Category

13,962

Verified Award Winner

Verify Award Status for #141987

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heivy Te Kōpaki Inu Collagen

He hoahoa kōpaki me te tuakiri waitohu a Heivy mō tētahi raupapa inu collagen wai. Kei roto i te raupapa e rima ngā hua kua whakaingoatia ko Lullaby, Uplift, Revive, Fortify me Protect. Ka whakamahi ia pounamu i ōna ake tae me ngā tauira hei whakaatu i tētahi āhua reka rerekē, i te mea ka whakamahia tētahi whakatakotoranga tiritahi hei whakakotahi i te katoa o te raupapa. Ka tāpaehia ngā inu ki roto i ngā pounamu karaehe e 35 ki te 35 ki te 107 mirimita te rahi, i hangaia mai i te rauemi ka taea katoatia te hangahanga anō. Ko te whāinga o te hoahoa he hoatu ki te waitohu he karere mārama, tūturu hoki mō te hauora me te ora nui.

The Recognition

About the A' Design Award Parahi

Ko Heivy Te Kōpaki Inu Collagen te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Heivy Te Kōpaki Inu Collagen he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Heivy Te Kōpaki Inu Collagen i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensions & Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tags: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Research: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Duration: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Team Members: Creative Director: Jessica Yang
WBG Creative Team