Tuliplanet Gifts Kohinga Tī by Leung MukChi

Tuliplanet Gifts Kohinga Tī by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Tuliplanet Gifts Kohinga Tī

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Tuliplanet Gifts Kohinga Tī

He pouaka koha tī a Tuliplanet Gifts i hangaia mō tētahi tohu tī o Haina. Ko te takoha e hangaia ana huri noa i te waitohu o te tohu, e whakaatu ana i tētahi taika e mau ana i tētahi tūrepe ki tōna waha. Ko te āhua e pā ana ki te whakaaro, ahakoa he taika, ka taea tonu te tū ki te hongi i tētahi puāwai. Kua whakamahia ngā tauira tuku iho penei i te kōtuku, ngā kapua whai wāhi pai me tētahi māra tī ki runga i te pouaka. Ko ēnei huānga e hono ana i te tī kei roto ki te taiao me te taonga tuku iho o Haina. Ko te whāinga kia whakaatu, ahakoa e noho ana ngā tāngata i tēnei wā e aro nui ana ki ngā taonga ā-tinana, ka taea tonu e rātou te kite i tētahi wā marino, wairua hoki mā te inu tī.

The Recognition

About the A' Design Award Parahi

Ko Tuliplanet Gifts Kohinga Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tuliplanet Gifts Kohinga Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tuliplanet Gifts Kohinga Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags: Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration: The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration: Finished in Guangzhou on August 27th, 2021

Read the Press Release