Jiang Hu Kōpaki Inu Waipiro by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2023

Jiang Hu Kōpaki Inu Waipiro

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Kōpaki Inu Waipiro

Ko Jiang Hu he hoahoa kōpaki mō te huang jiu, he waina raihi tuku iho nō Haina. He taumaha te pōtae pounamu kia taea ai te whakamahi hei taimana pepa, ā, ka taea anō te huri hei kāpu inu. He iti te kaha o te ipu, e rite ai ki ngā tikanga inu noa. Ka hangaia te pouaka o waho mai i te whēra kaukau, kaua i te pepa, nō reira ko taua pouaka anō e tiaki ana i te ipu i te wā tuku. Ko ngā whakaahua e whai take ana i te tohu tawhito o Haina, e whakaatu ana i te oranga o tētahi kaihoe hoari. Ko te whāinga kia hoatu he āhua hōu ki tētahi hua tawhito.

The Recognition

About the A' Design Award Rino

Ko Jiang Hu Kōpaki Inu Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Jiang Hu Kōpaki Inu Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Jiang Hu Kōpaki Inu Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei