Stacked Cubes Ko Te Whakatairanga Mahi by Xin Meng

Stacked Cubes Ko Te Whakatairanga Mahi by Xin Meng is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2023

Stacked Cubes Ko Te Whakatairanga Mahi

by Xin Meng

Client: Shanghai Jiao Tong University

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #142396

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stacked Cubes Ko Te Whakatairanga Mahi

Ko te kaiwhakahaere o te HCM (Hongqiao container market) e whakamahi ana i te ipu hei waahanga taketake hei hanga noa i te waahi maakete e hiahiatia ana. He kaupapa whakatairanga mo tenei maakete, ko te hoahoa momotuhi, panui me nga ataata. I te mea he hapori auaha kaupapa ipu, ka whakawhiwhia e tenei maakete ki nga kainoho nga momo whakangahau auaha. Kua hangaia e te kaihoahoa he momotuhi hou, he mea whakatenatena na te whakakotahitanga kore utu o nga ipu.

The Recognition

About the A' Design Award Rino

Ko Stacked Cubes Ko Te Whakatairanga Mahi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Stacked Cubes Ko Te Whakatairanga Mahi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Stacked Cubes Ko Te Whakatairanga Mahi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.
Dimensions & Packaging: This visual design has no fixed size and can be used according to the size of the media.
Tags: Graphic Design,Brand, poster, Font design, Modularizatio
Production Technology: Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.
Design Challenge: The challenge of this project is the design of fonts.
Research: The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.
Inspiration: The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.
Project Duration: The project was launched in Shanghai in January 2022 and completed in April 2022.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Image Credits: Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng