Jundao Guiniang Te Whakatakotoranga Pōhiri Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2023
Jundao Guiniang Te Whakatakotoranga Pōhiri Baijiu
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
A' Design Award Hiriwa Winner in Takai Category
- 25,658
- Verified Award Winner
- Verify Award Status for #142678
The Design
About Jundao Guiniang Te Whakatakotoranga Pōhiri Baijiu
Ko Jundao Guiniang he hoahoa whakatakotoranga mō tētahi waipiro Hainamana Baijiu kounga ikeike. Ko te pounamu uku mā ono-taha kua whakapaipaihia ki tētahi peita mangumangu tuku iho o Haina, i whakauruhia mā te tahu tohu karaehe. Ko te kōhauhau ngāwari o te peita e whakaahua ana i ngā maunga me ngā awa, e tohu ana hoki ki te taiao māori o te rohe whakaputa. Mā te tukanga whakakōura e whakaātahia ai te āhua o te whenua o te rohe takenga mai i roto i ngā paparanga mahara. Ko te taupoki kōura kua hangaia hei hīri whaiaro, ka taea te pupuri hei taonga whakapaipai. E whakaputa ana te hoahoa i te ahurea Hainamana, te whakaute ki te taiao me te uara o ngā tikanga tuku iho.
The Recognition
About the A' Design Award Hiriwa
Ko Jundao Guiniang Te Whakatakotoranga Pōhiri Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jundao Guiniang Te Whakatakotoranga Pōhiri Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jundao Guiniang Te Whakatakotoranga Pōhiri Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Dimensions & Packaging
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Tags
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Production Technology
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Design Challenge
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Research
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Inspiration
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Project Duration
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Operation Flow
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Team Members
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - Image Credits
- Creative Director：Chen Liang
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