Ko te hoahoa Kite Momo Takai nā Xi Zhao he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Kite Momo Takai

nā Xi Zhao

Kiritaki: School of Arts Chongqing University

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,146

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142771

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kite Momo Takai

He rereke te pouaka koha mooncake whare taonga kite whare taonga mai i nga taonga whakamaharatanga. I roto i tenei whare taonga me te hoahoa whakakainga tikanga, auaha hoki, kei te roopu nga ahuatanga ahurea me te reka rerehua o te Tai Rawhiti. He taumata whakahaere te paanui, ma te whakamahi i te huringa whakatauira o te huānga kite rohe me te whakahuatanga kupu, na roto i tana putunga ataata o waho me te hanganga o roto o te &ampquot;kite, pa, reka", te whakakotahitanga o te wheako tairongo me te &ampquot; takaro, ka taea te utu", te wairua o te ngahau.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Kite Momo Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kite Momo Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kite Momo Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The kite museum mooncake gift box is different from the general souvenirs. The work consists of small kite crafts, carved paper lamps and mooncake cakes, which constitute a composite gift box with three experiences, three levels and three combinations. The design mobilizes visual, tactile, taste and other different sensory echoes of traditional cultural memory, to meet the different needs of consumers in the appreciation of commemoration, participation in production, taste and appreciation.
Inenga & Pēketanga: Width:380mm Length:380mm Height:150mm
Tūtohu: Packaging, tradition, kites, layers, crafts
Hangarau Whakanao: The packaging is composed of a hard cardboard external box and is printed in color. The inner small box is composed of 300 grams of special paper to make the upper printed kite pattern. Paper carved lamps are carved by traditional color cardboard hollow, and are supported by wooden frames. The internal manual material package is composed of bamboo, wire and paper, which can be used repeatedly. The packaging process is simple and easy to mass production.
Wero Hoahoa: This design breaks through common design thinking around the single dimension graphic creativity, and adopts the three-dimensional layered way to innovate. Whether the form of packaging, gift box content, material selection, or the use of visual elements, it is difficult to innovate and transform the unique cultural imprint and design semantic expression is the biggest. The team tried to restructure and reconstruct the content and form in the design, and finally realized the activation of traditional kite culture through the gift box souvenir.
Rangahau: Weifang kite in China has a long history of culture. The kite elements are used to run through the whole souvenir gift box design, breaking through the single element of the museum cultural’ s creative souvenir mode, integrating moon cake cakes, miniature kite decoration for furnishing articles and carved paper lamps into one, with the commercial and artistic nature of cultural experience, showing the design aesthetic pursuit of both modern novelty and traditional oriental flavor, making the museum cultural consumption taste more elegant.
Whakaaweawe: Weifang kite is a traditional Chinese handicraft treasure with long history and great influence. This design services for the mooncake gift box of kite museum. The design idea comes from Weifang kite and adopt a three-tier structure. The main tone of color include ' Shi Yang Jin ', ' Zhu Qing ' and ' Iris Blue '. With elements like butterfly kites, goldfish kites and goldbufo kites, it highlights the distinctive cultural symbols of Weifang, It is both practical and aesthetic.
Roanga o te Kaupapa: The project was commenced in Chongqing in July, 2021, completed in Chongqing in October, 2021, and exhibited in Chongqing in December, 2021.
Rerenga Mahi: The packaging is Rigid Box with separated lid, which is easy to operate and convenient to take out. The interior uses DIY kite material package, which is convenient for consumers to experience the craft process of making kites by themselves and interact with consumers. The materials can be used repeatedly and are green.
Ngā Mema o te Rōpū: Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan.