Tongming Vision Correction Waitohu by Kuaiyu Tang

Tongming Vision Correction Waitohu by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2023

Tongming Vision Correction Waitohu

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction Waitohu

He waitohu a Tongming Vision Correction i hangaia mō tētahi pokapū whakatika kite mō ngā rangatahi me ngā tamariki. Ko te tikanga o te ingoa Tongming ko te karu whatu me te mārama, nō reira ka whakamahia te karu whatu hei huānga hoahoa matua. E toru ngā karu whatu me ngā taumata mārama rerekē kua whakaritea kia whakaatu i te hātepe whakatika mai i te rehurehu ki te mārama. Ka whakamahia te waitohu ki ngā kāri pakihi, ngā pukapuka tuhipoka me ngā pānui. Ka tāia ngā kāri pakihi me te huinga ōkawa-kore ki te pepa motuhake, ā, ka whakamahia e ngā pānui ngā rawa whakaahua ā-waho.

The Recognition

About the A' Design Award Hiriwa

Ko Tongming Vision Correction Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tongming Vision Correction Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tongming Vision Correction Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang