Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe by Luo Heng

Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award Parahi Winner in Takai Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe

Kuputuhi Pukapuka: He hoahoa tākai a Happy Petty mō te kai ngeru. Ka whakamahia e te raupapa nei e ono nga āhua whakaahua, ā, ka hāngai each āhua ki tētahi momo kai ngeru rerekē. Ka rerekē te kākahu, nga tae, me nga huānga whakaahua mai i tētahi āhua ki tērā, nō reira he ahurea motuhake tō ia tākai. Ko nga āhua i whakaawehia mai i nga tangata o nga whakaahua rongonui me nga rangatira ahua kākahu. Ka whakamahia nga tae kanapa hei kukume aro me te neke atu i nga tākai kai kararehe tuku iho. Ko te whāinga o te hoahoa he whakaatu i te noho tahi o te tangata o nāianei me ā rātou kararehe.

The Recognition

About the A' Design Award Parahi

Ko Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Happy Petty Mahi Tuatahi: Te Tākai Kai Kararehe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd