Zhuojiu Te Pūhera Waipiro by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Te Pūhera Waipiro by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2023

Zhuojiu Te Pūhera Waipiro

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

A' Design Award Koura Winner in Takai Category

39,504

Verified Award Winner

Verify Award Status for #144458

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Te Pūhera Waipiro

Ko Zhuojiu he hoahoa pūhera mō te waipiro Hainamana. I ahu mai te āhua o te pounamu i te toki, he taonga e hono ana ki te kaha. Kua tapahia te pouaka o waho mai i te rākau kua whakamahia anō, ā, e whakaatu ana i tētahi kapiti, me te mea nei kua wāhia e te toki. He karaihe te ipu. Kāore he tānga i runga i te pouaka, i te pounamu rānei, ā, kua whakairotia te ingoa o te hua ki te waro. E 300 mitamano te teitei o te pouaka, e 180 mitamano te roa, e 120 mitamano hoki te whānui. E 180 mitamano te teitei o te pounamu. Ka taea te pupuri i te pouaka rākau, ka whakamahi anō hei whakapaipai ā muri ake.

The Recognition

About the A' Design Award Koura

Ko Zhuojiu Te Pūhera Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Zhuojiu Te Pūhera Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Zhuojiu Te Pūhera Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng