Hainan Beer Te Pūhera Pia by China Resources Snow Breweries Ltd.

Hainan Beer Te Pūhera Pia by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Hainan Beer Te Pūhera Pia

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Hiriwa Winner in Takai Category

31,595

Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Te Pūhera Pia

He hoahoa pūhera pia a Hainan Beer i whakaaweawetia e te whenua me te ahurea o Hainan. Kei runga i te pounamu karaehe ngā tauira whakaahua tairongo i ahu mai i ngā ngaru moana, ngā waka rā, ngā whare rama, ngā rākau kokonati me ngā manu moana, ā, mā tōna hanga whāiti e taea ai te pupuri ki te ringa kotahi. Kua tāia te kēne konumohe ki te waituhi huri-wera, nō reira ka puta haere he tauira waitohu poutāpeta i te hekenga o te pāmahana i te wā e whakamātaotia ana. He pepa kirāhi te pouaka o waho, ā, kua hangaia hei āhua pouaka haerenga. Mā te pūhera nei e hono ai te pia ki ngā ātaahuatanga o te rohe me te noho humārie o te iwi kāinga.

The Recognition

About the A' Design Award Hiriwa

Ko Hainan Beer Te Pūhera Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hainan Beer Te Pūhera Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hainan Beer Te Pūhera Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao