It Is In Your Genes Tuakiri Hihiri by Bianka Foldi and Robert Valoczi

It Is In Your Genes Tuakiri Hihiri by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2023

It Is In Your Genes Tuakiri Hihiri

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Tuakiri Hihiri

I waihangahia tenei tohu tohu mo te ratonga tohu ira tangata, ma reira ka kitea te ahua o nga mate ira pea. Pērā i te hanganga DNA, i hangaia ano te ariā hoahoa ki runga i te punaha waehere, ara ko nga tohu Morse i hangaia mo nga reta o te piapa. Ka taea te kite i tetahi kupu penei, ka huri i te waitohu pateko hei tuakiri hihiri. Ko te moko, ko te ingoa o te Kiritaki i tuhia e nga waehere, ka mau i te hangahanga-rua o te DNA. Koinei te ahua o te pakihi a te Kiritaki e whakaatahia ana i runga i te ariā me te kanohi i roto i te tuakiri.

The Recognition

About the A' Design Award Parahi

Ko It Is In Your Genes Tuakiri Hihiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko It Is In Your Genes Tuakiri Hihiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a It Is In Your Genes Tuakiri Hihiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon