Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics by Tiger Pan

Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics

by Tiger Pan

Client: Shanghai Junxiaobao Health Technology Co., Ltd.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics

Kuputuhi Pukapuka: Ko Jxb Probiotics he hoahoatanga kōpaki mō tētahi hua hauora probiotic. Ko ngā waeine iti rawa e hangaia ana kia rite ki tētahi tangata mokowhiti iti, he āhua e whakaatu ana i tētahi kaitiaki o te tinana. Ko te pouaka o waho i hangaia mai i te kāri huri anō, e 137 mirimita te whānui, e 130 mirimita te teitei. Ko ia pouaka o roto e 24 mirimita te whānui, e 45 mirimita te teitei. Ko te tā i whakamahi i ngā waiwai kāore he hauwai matū, kāore hoki he matū rewa iti. Ka taea ngā waeine iti te pupuri me te whakamahi anō hei mea whakapaipai.

The Recognition

About the A' Design Award Parahi

Ko Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jxb Probiotics Mahi Matua: Te Kōpaki mō ngā Probiotics i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a little spaceman looking upon the starry sky carries out the responsibility to guard people's body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.
Dimensions & Packaging: Box: diameter 137mm x height130mm
Inner box: diameter 24mm x height 45mm
Tags: probiotics, health, space, spaceman, packaging, Tiger Pan
Production Technology: Made of 100% recyclable cardboard.Printed with FSC certified VOC free and solvent free UV inks, the process is safer for the environment and has virtually zero carbon emissions.
Design Challenge: The small figure of spaceman is well accepted by consumers and it is reused into playful things, such as car decoration or mini vase in a row.
Research: The spaceman like shape of the smallest unit of the probiotics is uniquely distinguishing the product with all other competitive ones. And it reminds people to really pay attention to intestine and stomach health.
Inspiration: The inspiration is from the guardian image of spaceman. Probiotics are like our personal bodyguard, only inside the body.
Project Duration: 2021 September to 2022 August, designed in Shenzhen.
Operation Flow: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JXB needs to be presented to consumers in a contemporary aesthetic.
Team Members: Chief Designer:Tiger Pan
Assistant Designer：Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Tiger Pan