New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero by CCB Fintech Co., Ltd.

New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2023

New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero

Ko te Tuhinga Pukapuka: Ko ngā Kōpaki Whero o te Tau Hou he huinga o ngā hoahoa kōpaki whero e toru i hangaia mō te Tau Hou o Haina. Ko te kōpaki whero he taonga tuku iho o Haina e whakamahia ana hei whakanui i te Pō o te Tau Hou, ā, ko te kupu Li Shi e mau ana i te tikanga o ngā mea whai waimarie me te waimarie. Ko ia hoahoa e ahu mai ana i tētahi mihi tuku iho: te ika whai rawa, te ārani waimarie me te hue mō te waimarie. Ka tangohia e ngā whakaahua te āhua o ngā moni tawhito o Haina, ā, ka hurihia taua āhua kia honoa ki ia tohu mā te whakamahi i ngā ira, raina, me ngā mata ngāwari. Ko te nui o ia kōpaki he 180 mira ki te 90 mira.

The Recognition

About the A' Design Award Rino

Ko New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a New Year's Red Envelopes Te Kaupapa Matua: Te Kōpaki Kōpaki Whero mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu