A Inc Kaupapa Whakahaere Umanga by Yu Morisawa

A Inc Kaupapa Whakahaere Umanga by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2023

A Inc Kaupapa Whakahaere Umanga

by Yu Morisawa

Client: A Inc

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #145279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Inc Kaupapa Whakahaere Umanga

He kaupapa whakahaere umanga a A Inc i hangaia mō tētahi kamupene e tū ana ki Tokyo. Ko te tuakiri he mea hanga mai i te reta kotahi A, i whakaahuatia mai i ngā rārangi tae. Ko ngā rārangi e tohu ana i te kaha me te kaha ahumahi o ia tangata e whai wāhi ana ki te kamupene. Ko ngā rārangi e kōpani ana tētahi ki tētahi e whakaatu ana i te āhua o te kamupene e ahu mai ana i te maha o ngā hiahia rerekē. Ka whakamahia te tuakiri ki ngā kāri pakihi me ngā kōpaki, ā, ka taea e ia tangata te kōwhiri i tōna tae e pai ana ki a ia. Ka taea hoki te whakarite ngā tae kōpaki kia tau ki te kaiwhiwhi. Ka whakairohia te waitohu kia noho ngāwari ai ngā tae kaha.

The Recognition

About the A' Design Award Rino

Ko A Inc Kaupapa Whakahaere Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko A Inc Kaupapa Whakahaere Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a A Inc Kaupapa Whakahaere Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto