Yep Te Mokihi Pūhera Hua Collagen by Tiger Pan

Yep Te Mokihi Pūhera Hua Collagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2023

Yep Te Mokihi Pūhera Hua Collagen

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award Koura Winner in Takai Category

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Verified Award Winner

Verify Award Status for #145414

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Colors

The Design

About Yep Te Mokihi Pūhera Hua Collagen

He mokihi pūhera a Yep i hoahoatia mō tētahi hua collagen ka inumia. He āhua tapatoru tō te pouaka o waho, i kōwhiria hei whakaatu i te pūmau me te kaha. Kua hangaia te pouaka ki te penupenu pepa, he rauemi ka taea te hangarua, ā, ko te rahi o te pouaka o waho he 170 mm mā te 100 mm mā te 186 mm. Kei roto, kei tētahi pātara karaehe te collagen ka inumia. Kua tāia te tapanga ki te kiriata pūataata, e whakaatu ana i te āhua mākūkū, hou hoki. Mā te tohu māwhero e kawe te taiohitanga me te hihiri. Mā te whakatakotoranga mōhiohio mārama me te pūnaha raupapa kotahi e āwhina ai ngā kaihoko ki te tautohu i te hua mai i tawhiti.

The Recognition

About the A' Design Award Koura

Ko Yep Te Mokihi Pūhera Hua Collagen te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Yep Te Mokihi Pūhera Hua Collagen he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Yep Te Mokihi Pūhera Hua Collagen i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan