Zhong Yuan No. 1 Te Tāpirihanga Tī nā Tiger Pan

Ko te hoahoa Zhong Yuan No. 1 Te Tāpirihanga Tī nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Zhong Yuan No. 1 Te Tāpirihanga Tī

nā Tiger Pan

Kiritaki: Xinyang Wenxin Tea Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,806

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145467

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zhong Yuan No. 1 Te Tāpirihanga Tī

Ko Zhong Yuan No. 1 he hoahoa tāpirihanga mō te tī Maojian, he tī tuku iho nō Haina e whakatipuria ana i ngā māra papa-huri. Nā te māmā me te ngāwari o te hā o te tī, kua noho ngāwari, kua whakamahia hoki te tāpirihanga kia rangatira te āhua. He tinplate te kēne tī, he mea whakakiko, he mea tāpiri koura hoki, ā, kua honoa te whakaoti mātūhi me te whakaoti pīataata. Ko te āhua o te kēne me tōna pōtae ka whakamaumahara ki tētahi kaikohi tī e mau pōtae ana. He pepa i hangaia motuhaketia te pouaka o waho, ā, ka katia e tētahi whītiki whai āhua i whakaawehia e ngā anga matapihi o ngā whare tawhito o ngā kaiahuwhenua tī. Ko ngā rau tī tūturu hei whakapaipai i te whītiki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zhong Yuan No. 1 Te Tāpirihanga Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhong Yuan No. 1 Te Tāpirihanga Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhong Yuan No. 1 Te Tāpirihanga Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Inenga & Pēketanga: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tūtohu: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Hangarau Whakanao: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Wero Hoahoa: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Rangahau: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Whakaaweawe: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Roanga o te Kaupapa: The project lasts 4 month, designed in Shenzhen
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Pātene: Tiger Pan
Ngā Mema o te Rōpū: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Whakamana Whakaahua: Tiger Pan