Yi Xin Distillation Te Tāpiri Waipiro nā Tiger Pan

Ko te hoahoa Yi Xin Distillation Te Tāpiri Waipiro nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2023

Yi Xin Distillation Te Tāpiri Waipiro

nā Tiger Pan

Kiritaki: Beijing Shunxin Agriculture Holding Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

44,761

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145831

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yi Xin Distillation Te Tāpiri Waipiro

He hoahoa tāpiri a Yi Xin Distillation mō tētahi waitohu waipiro Hainamana. He karaihe te pounamu, e whakanui ana i te kanapa me te kakano o te mata, ā, e wehe ana i te hua i ērā atu waipiro rite e hokona ana i roto i ngā ipu uku. He tarākona, i tuhia ki te tikanga Hainamana onamata, e piri ana ki te kakī o te pounamu, ā, koia te tohu matua, nō reira kāore he tapanga tā e hiahiatia ana. He māmā te pouaka o waho, ā, e whai ana i te hangarite o te hoahoa Hainamana tuku iho. Ko te rahi o te pounamu he 180 mā te 130 mā te 285 mitamano. Ko te whāinga he whakaatu i tētahi taonga tuku iho roa i roto i tētahi āhua o nāianei.

Te Whakamihi

Mō te A' Design Award Koura

Ko Yi Xin Distillation Te Tāpiri Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Yi Xin Distillation Te Tāpiri Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Yi Xin Distillation Te Tāpiri Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Inenga & Pēketanga: Bottle size: 180mm x 130mm x 285mm
Tūtohu: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Hangarau Whakanao: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Wero Hoahoa: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Rangahau: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Whakaaweawe: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Roanga o te Kaupapa: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Pātene: Copyrights belong to Tiger Pan
Ngā Mema o te Rōpū: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Whakamana Whakaahua: Tiger Pan