Beautiful Chinese Wine Te Pouaka Koha by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2023
Beautiful Chinese Wine Te Pouaka Koha
by Wu Yao
Client: Shede Spirits Co. Ltd.
A' Design Award Parahi Winner in Takai Category
- 15,289
- Verified Award Winner
- Verify Award Status for #146179
The Design
About Beautiful Chinese Wine Te Pouaka Koha
Ko te whakatenatena mo te kowhiringa tae mai i te whenua ataahua o Haina. Ko nga pikitia pai o te ao, te rauropi me te taiao kua whakauruhia ki te tinana pounamu kaakaariki e taapiri ana i te ataahua huatau ki te hoahoa. Ka tangohia e te hoahoa te pounamu waina Wisdom Shede hei tauira me te hanga e rima nga roopu o nga pikitia rereke i runga i nga ipu waina iti e rima me nga kararehe onge me te taiao hei huānga hei whakaata i te tikanga o te kaiao me te ataahua o Haina.
The Recognition
About the A' Design Award Parahi
Ko Beautiful Chinese Wine Te Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Beautiful Chinese Wine Te Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Beautiful Chinese Wine Te Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
- Dimensions & Packaging
- Outsourcing box：500mm x 200mm x 500mm
- Tags
- Wine Design、Beautiful China、Gift Box
- Production Technology
- The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
- Design Challenge
- The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
- Research
- Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
- Inspiration
- The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
- Project Duration
- The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
- Operation Flow
- Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
- Team Members
- Original designer：yao Wu
Illustration designer:yuchen Zhang
Illustration designer:boxing Xie
Illustration designer:huafeng Shi
Illustration designer:zhen Tan
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
3D designer:hao Liao
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