Wonderland Fruit Whakaahua Kōpaki by Chia-Liang Lin

Wonderland Fruit Whakaahua Kōpaki by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2023

Wonderland Fruit Whakaahua Kōpaki

by Chia-Liang Lin

Client: Huzhou University

A' Design Award Parahi Winner in Whakairoiro Category

10,508
Verified Award Winner
Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Whakaahua Kōpaki

Ko Wonderland Fruit he raupapa whakaahua kōpaki i hangaia mō ngā hua rākau. E whakamahi ana ngā whakaahua i ngā huanga toi Hainamana tuku iho, pēnei i ngā whare tiketike, ngā kōtuku, me ngā kapua whai waimarie, hei tohu i tētahi āhuatanga ao whakamiharo. Ko te tae matua e whai ana i te tae o ia hua rākau, kia ōrite ai te whakaahua me te hua i runga i te āhua ā-kanohi me te momo whakaaturanga. Ka whakamahia ngā tae ngāwari hei hono i ngā momo whakaaturanga tuku iho me ngā mea o nāianei. I hangaia te raupapa nei mā te whakamahi i te Adobe Photoshop me te Illustrator, ā, ko te rahi o ia pepa he 297 mī rā 420 mirimita.

The Recognition

About the A' Design Award Parahi

Ko Wonderland Fruit Whakaahua Kōpaki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Wonderland Fruit Whakaahua Kōpaki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Wonderland Fruit Whakaahua Kōpaki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU