KK-Park Pūnaha Tohu Ārahi by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2023

KK-Park Pūnaha Tohu Ārahi

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

A' Design Award Hiriwa Winner in Whakairoiro Category

41,513
Verified Award Winner
Verify Award Status for #147431

View at A' Design Award Press Release Award Badge

Colors

The Design

About KK-Park Pūnaha Tohu Ārahi

He pūnaha tohu ārahi a KK-Park mō tētahi poraka ahurea, whakangahau hoki i Yancheng, Haina. Ko te wāhi nei, he papa tākaro o mua, i whakahoutia hei wāhi mō te whakawhiti ahurea i waenga i a Haina me Kōrea ki te Tonga. Ka whakamāori anō te hoahoa i ngā āhuatanga o Kōrea, tae atu ki ngā rīpene o te kākahu tuku iho o Kōrea, te kaupapa tae tuku iho e mōhiotia ana ko Obangsaek, me ngā rerenga o ngā pū tuhi Kōrea. Ka whai ngā tohu i te ara porowhita rite ki te whītiki o te wāhi. Ka tū ngā tohu ārahi teitei ki te taha o ia tomokanga hei arataki i ngā manuhiri. He kōnukurangi piko ngā papa, i mahia i mua ka whakauruhia ki te wāhi.

The Recognition

About the A' Design Award Hiriwa

Ko KK-Park Pūnaha Tohu Ārahi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko KK-Park Pūnaha Tohu Ārahi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko KK-Park Pūnaha Tohu Ārahi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign