Nutrili Ko Te Tohu Taapiri by Cansu Dagbagli Ferreira

Nutrili Ko Te Tohu Taapiri by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2023

Nutrili Ko Te Tohu Taapiri

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award Rino Winner in Takai Category

17,010

Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili Ko Te Tohu Taapiri

Ko nga taapiringa reka, nga painga kaore e taea te whakakore. Ko te Nutrili ko te kawe mai i nga taapiringa kounga teitei, maaori me te mauri. I tonohia a Cansu Dagbagli Ferreira mo te hanga i te tohu tohu whakaata me nga hoahoa whakakakahu. Ko te tuakiri ataata kei roto i te wairua rangatahi me te wairua hou o te waitohu, me tana huarahi maia. I te katoa, he whakaata mo te tuakiri me nga uara o te waitohu. Ehara i te mea ataahua anake te hoahoa o te taapi engari he mea whakaaro ano hoki kia pai ai te aro o te hunga whakarongo. Ko te whakamahi i nga tae kanapa me te tuhi tuhi nui e whakaatu ana i te aro o te waitohu ki nga kai parakore me te ma.

The Recognition

About the A' Design Award Rino

Ko Nutrili Ko Te Tohu Taapiri te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Nutrili Ko Te Tohu Taapiri he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Nutrili Ko Te Tohu Taapiri mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu