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Suprala Font Family Ko Te Tauira Momotuhi by Paul Henry Robb

Suprala Font Family Ko Te Tauira Momotuhi by Paul Henry Robb is a highly esteemed winner of the very prestigious 2023 A' Design Award Koura in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


KouraWhakairoiro· 2023

Suprala Font Family Ko Te Tauira Momotuhi

by Paul Henry Robb

Client: S6 Foundry

A' Design Award Koura Winner in Whakairoiro Category

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The Design

About Suprala Font Family Ko Te Tauira Momotuhi

Ko te Suprala he momo momo ahua tangata hou o naianei, me nga momo ahua ataahua, he tino pai mo nga kaupapa waitohu me nga kaupapa whakawhitiwhiti. Ko te hoahoa a tawhio noa, huatau, me te ahua huatau o Suprala, e tautoko ana i nga reo nui katoa e ahu mai ana i te reo Latina i roto i nga momo ahua tekau ma rua. Ko nga whakahiato pono e anga whakamua ana i nga mea rerehua, ka mau mai te kaha me te pai mo nga tono hou. Kei ia taumaha neke atu i te 700 nga reta me nga huinga reta me nga huinga tau me etahi atu glyphs me nga hononga hono.

The Recognition

About the A' Design Award Koura

Ko Suprala Font Family Ko Te Tauira Momotuhi te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Suprala Font Family Ko Te Tauira Momotuhi he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Suprala Font Family Ko Te Tauira Momotuhi i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications.
Dimensions & Packaging
The font is availbe if TTF, OTF and WOFF fomats. The specimen was a limited print run.
Tags
Font design, Branding, Identity, Type design, Type Specimen
Production Technology
The font was first hand drawn and developed in Glyphs.
Design Challenge
The challenge was to develop a new modern language within the design for the typeface, that created a new modern aesthetic.
Research
Researching both Sans and serif typefaces from the early 20th century allowed us to develop a hybrid modern, stylistic humanist typeface.
Inspiration
Inspiration for the font family was from design sketches for a san serif font, but as the process advanced the forms and structures developed in the direction of a hybrid typeface. The designs are rooted in the serif style with some of the glyph terminals developed through sans forms, creating a modern adaptable font family,
Project Duration
The font family was developed in 2022.
Patents
Copyrights belong to Paul Henry Robb, 2022
Team Members
Paul Henry Robb
Image Credits
Copyright Paul Henry Robb 2022

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