Blanc Water Waitohu Kaipakihi by Harel Koka is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
RinoWhakairoiro· 2023
Blanc Water Waitohu Kaipakihi
by Harel Koka
Client: Blanc
A' Design Award Rino Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #147826The Design
About Blanc Water Waitohu Kaipakihi
Ko Blanc Water he waitohu kaipakihi i hangaia mō tētahi kamupene e kawe mai ana i te wai mai i ngā Maunga Alps. Ko te waitohu (logo) e whakakotahi ana i tētahi tohu whakaahua o ngā maunga Alpine me te tā puka me ngā tae i tangohia mai i te whenua alpine. He mā, he tōtika te reo hoahoa, ā, ka whakamahia ki ngā taonga a te kamupene me ōna hongere pāpāho pāpori. Ko te whāinga kia whakaputa i te kaha me te mārama mā roto i ngā āhua ngāwari. Ko te waitohu e hoatu ana ki te kaipakihi tētahi kitenga motuhake i te mākete, ā, ka māmā ake te mōhiotia o te kamupene.
The Recognition
About the A' Design Award Rino
Ko Blanc Water Waitohu Kaipakihi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Blanc Water Waitohu Kaipakihi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Blanc Water Waitohu Kaipakihi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
- Dimensions & Packaging
- The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
- Tags
- campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
- Production Technology
- The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
- Design Challenge
- The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
- Research
- The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
- Inspiration
- In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
- Project Duration
- The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
- Operation Flow
- With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
- Patents
- Copyrights belong to Harel Koka, 2023
- Team Members
- Harel Koka
- Image Credits
- Freepik source
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