Old Town of Lijiang He Raupapa Whakaahua by Ju Jijing

Old Town of Lijiang He Raupapa Whakaahua by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2023

Old Town of Lijiang He Raupapa Whakaahua

by Ju Jijing

Client: Northeastern University of China

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang He Raupapa Whakaahua

Ko te Tāone Tawhito o Lijiang he raupapa whakaahua i hangaia hei whakaatu, hei tiaki hoki i te ahurea o tētahi tāone tawhito i Haina. E whakaatu ana ngā whakaahua i ngā āhuatanga taonga tuku iho, ngā horopaki ā-rohe me ngā tae paparanga i runga i tētahi kāhua ā-motu. He mea tā ia whakaahua ki te pūmanawa hoahoa vector i te rahi 800 ki te 800 mitamano, ā, i whakaputaina anō ki te hangarau tā kounga teitei. E tohatoha ana te raupapa nei i ngā taonga tuku iho taiao me te tangata o Lijiang mā tētahi reo ā-kanohi e hāngai ana ki te rekareka o te ao hou. Ko te whāinga kia whakapiki i te mōhiotanga o te iwi whānui ki te ahurea kāinga tuku iho me tōna tiakitanga.

The Recognition

About the A' Design Award Hiriwa

Ko Old Town of Lijiang He Raupapa Whakaahua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Old Town of Lijiang He Raupapa Whakaahua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Old Town of Lijiang He Raupapa Whakaahua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022