Oil Street Art Space Tuakiri Ataata by Kimhung Choi and Thomas Siu

Oil Street Art Space Tuakiri Ataata by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2023

Oil Street Art Space Tuakiri Ataata

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Tuakiri Ataata

He Oi te tuakiri ataata o Oil Street Art Space, he wāhi noho ā-iwi mō te whakangahau me te ahurea i Hongipo (Hong Kong). Ko te wāhi nei he wāhi kei reira i mua te whare tāone o tētahi karapu poti rangatira, ā, kei roto tētahi whare pereki whero rangatira mō te Taumata II me tōna tuanui pereki, me tētahi wāhi o waho, neke atu i te 3000 mita tapawhā. Ko te ingoa e whakakapi ana i te reta L ki tētahi tohu whakaū (!), e karanga ana kia aro mai, ā, e tohu ana ki te wāhi. Ko te āhua o te waitohu e whakaatu ana i te mahi karanga nui. Ko te kākāriki te tae tuakiri, e kī ana he wāhi oahi mō ngā toi i roto i te tāone nui. Kua whakamahia te tuakiri ki ngā tuhinga taiao me ngā taonga tā.

The Recognition

About the A' Design Award Parahi

Ko Oil Street Art Space Tuakiri Ataata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Oil Street Art Space Tuakiri Ataata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Oil Street Art Space Tuakiri Ataata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu