Modulabs Mahi Matua: Pūnaha Tuakiri Ataata by Wonseon Yu and Yoonhee Jeong

Modulabs Mahi Matua: Pūnaha Tuakiri Ataata by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2023

Modulabs Mahi Matua: Pūnaha Tuakiri Ataata

by Wonseon Yu and Yoonhee Jeong

Client: Modulabs

A' Design Award Rino Winner in Whakairoiro Category

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Colors

The Design

About Modulabs Mahi Matua: Pūnaha Tuakiri Ataata

Kōrero Pukapuka: Ko Modulabs he pūnaha tuakiri ataata i hangaia mō tētahi hapori rangahau. Kua hangaia te pūnaha tuakiri ki tētahi momo tā ā-taipitopito motuhake. He kotahi te tara tipu o te momo tā, e 300 ngā kaupae, e whai wāhi ai ki te maha o ngā āhua reta rerekē. Ka tāraia tētahi tā reta takitahi mā te tino āta mahi, kaua mā te whakaputa mai i ngā āhua hangahanga anake, nā reira ka whai āhuatanga tangata te momo tā. Ko ngā reta ngoikore-iti e whakaatu ana i te mahi me te torotoro, ehara i te hua tino tika. Ka taea e ngā mema te whakamahi i te momo tā kia rite ki te tuakiri, ā, ka āwhina ngā taputapu ā-roto i a rātou ki te waihanga ingoa mā te ngāwari.

The Recognition

About the A' Design Award Rino

Ko Modulabs Mahi Matua: Pūnaha Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Modulabs Mahi Matua: Pūnaha Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Modulabs Mahi Matua: Pūnaha Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tags: Identity, Typeface, System
Production Technology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Design Challenge: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Research: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiration: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Project Duration: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operation Flow: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patents: trademarks: Modulabs (2023)
Team Members: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong